RICH PRODUCTS UK: +44 (0)1329 228000

Ted Rich

Managing Director, UK and Europe

Ted leads the European and Middle Eastern regional team from the UK by working closely with his leadership team to develop the long-term strategy and plans of the business. He also works closely with the sales and marketing team to proactively develop innovative product and promotion solutions that help meet Rich’s customers’ individual needs and challenges.

Prior to his role in the UK, Ted served as president of Rich Products Corporation’s Foodservice Division where he set the direction for short and long-term growth in North America. Ted has an in-depth knowledge of Richs’ product lines, has built strong relationships with customers, and has proven success in building high performing teams.

He has also served as vice president, Marketing and Business Development for the company’s International Business Group, where he was responsible for the development and implementation of strategic marketing initiatives designed to promote profitable growth in key markets across the globe. Before that, he served in a series of progressively senior positions including regional sales manager, Foodservice Division, strategic sourcing leader for the company’s Procurement Department, and vice president, Toppings and Icings products in North America.

Before joining Rich’s in 1995, Ted worked for the Seattle Supersonics NBA team as a sales manager. He also held positions with North West Parent Publishing in Seattle and Travers-Schutte & Company Advertising in Buffalo, New York.

Rich earned his bachelor’s in political science from the University of Vermont and a Master of Business Administration from the State University of New York at Buffalo and now lives in the UK with his wife, Nena, and their three children.