Insight Driven Innovationinnovation process

Rich’s Category team,  translate marketing data and consumer intent into retail actionable insights, so you don’t have to.

From EPOS data and market reports to consumer research and flavour trends, let Rich’s category team make sense out of the ‘big data’ for you to help you to better  understand your customers attitudes and needs. Our team will work with you to develop and position ideas and identify the communication touch points that can change attitudes, influencing shopper behaviours through product development.

• Dedicated Category Manager

• Identification of key opportunities and unmet needs, The emotional factors driving a need (insight)  which are the basis for new product development

• Ranges developed through category & consumer insight considering trends and benefits that you should be offering

• Up to the minute trend analysis tracking

• Retail sales analysis and insight

• Out of Home & food service menu trends

• Regular category reviews turning data into insight

• Analysis of sales figures Key communication s and promotions

• Dedicated development team

About Rich's
Over 60 years of excellence...

Globally, for over 60 years we've been supplying delicious, premium bakery products to the international retail and food services industry. Read More
Our Products
Rich in quality; Rich in choice...

At Rich’s we supply a diverse range of customers, from leading coffee shop chains to renowned department stores and well known supermarkets. Read More
Get in Touch
Here to help...

If you would like to learn more about any of Rich’s products, careers or community work then please contact one of our UK offices.
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