A delicious, decadent eat

Swirls (also known as rolls) have been a favourite in the USA for a generation. Traditionally made with soft sweet bread dough, and filled with a sweet paste, the roll is then topped and finished with a generous helping of icing. The classic cinnamon swirl is a firm favourite with customers looking for a delicious, decadent eat, but here at Rich’s we also make swirls in a number of different, but classic flavours, such as Lemon, Autumnal Toffee and Christmassy Cranberry & Orange. So give your customers something to tickle their taste buds and get them coming back for more – swirls offer a substantial eat, perfect for sharing!

About Rich's
Over 60 years of excellence...

Globally, for over 60 years we've been supplying delicious, premium bakery products to the international retail and food services industry. Read More
Our Products
Rich in quality; Rich in choice...

At Rich’s we supply a diverse range of customers, from leading coffee shop chains to renowned department stores and well known supermarkets. Read More
Get in Touch
Here to help...

If you would like to learn more about any of Rich’s products, careers or community work then please contact one of our UK offices.
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